Why did you choose to create your own firm?
Harbor Asset Private Wealth was founded to help successful people better manage their wealth so they can do more with their lives. We are now an independent firm* – answering to no corporate bureaucracy – which allows us to provide objective advice and make recommendations through our access to the best solutions available in the industry. Rest assured, we act as fiduciaries for our clients and are not guided in any way by other influences. We aspire to create a comprehensive and tailored financial strategy for our clients by using accumulated wisdom, detailed analysis, and innovative technology, so they may capitalize on their opportunity ahead.
* Harbor Asset Private Wealth is a DBA of Sanctuary Securities, Inc. and Sanctuary Advisors, LLC; however, we own 100% of our independent firm. To provide our clients with the services we offer, we are Registered Representatives of Sanctuary Securities Inc. (Member FINRA, SIPC) and Investment Advisor Representatives of Sanctuary Advisors, LLC, an SEC Registered Investment Advisor.
How will the launch of your firm affect me directly?
There will be no significant impact on your account as we will continue to serve you with the personal attention you’ve come to expect from us. We have the flexibility to maintain your existing investment solutions with no major changes. As the markets and the world continue to evolve, we are well poised to help you navigate towards your life goals with confidence.
How will I benefit?
Our decision to create an independent firm is rooted in the desire to provide objective advice, detailed financial planning, goals-based investment management, and creative solutions for every financial challenge our clients face.
Why wasn’t I told sooner about your decision to launch a new firm?
While we would have enjoyed the opportunity to share our plans with you in advance, legal considerations and contractual restrictions prevented us from doing so. We are committed to respecting and abiding by those covenants as investment professionals, even though it was personally challenging to not have the ability to speak with you beforehand. We hope you can appreciate the situation we were in.
Why did we choose to be part of an elite advisor network like Sanctuary Wealth?
We will be able to leverage the technology, tools, and standardized processes available through Sanctuary Wealth that help maximize efficiency and manage risk so that we can reinvest time where it matters most—with clients like you. By partnering with Sanctuary, we will be able to deliver operational excellence, maintain a strong culture of compliance, and offer a robust cybersecurity program, which will safeguard the information clients entrust to our guidance. Sanctuary also empowers its partner firms with access to a vibrant community of like-minded, elite independent financial advisors. The advisors in this peer group share best practices and we can tap into our community’s intellectual capital to deliver more specialized expertise – and investment opportunities – to Harbor Asset Private Wealth’s clients.
Where will my assets be held and how do I know my assets will be safe with the new custodian?
The safety and security of your assets is of critical importance to us. With that in mind, we have decided to work with two industry leaders as the custodians for our clients’ assets: BNY Mellon | Pershing and Fidelity. Both of these firms were selected for their infrastructure, research, technology, and service capabilities.
Will my fees change with this transition?
The fees we charge as your investment advisor will be the same as they are today. You will benefit from what our new firm can now access: best-in-class products, services, and technologies that weren’t available in our previous environment.
What happens now?
The total process will take approximately two weeks from the date you return our Welcome Packet transition paperwork to our team, and we will do everything we can to ensure the transition is a positive experience.
What are next steps if I would like to work with your new firm?
We would be honored to continue to work with you. We have enclosed the paperwork required to transition your relationship to Harbor Asset Private Wealth. We will be reaching out to you in the coming days to walk you through it all to ensure a smooth transition of your accounts and assets.
What will I find in my welcome packet?
You will find all the necessary documents relevant to your transition, including information about our new firm, Harbor Asset Private Wealth, and the safety and security of our custodian, BNY Mellon | Pershing. We will follow up with you shortly so that we can go over the materials together.
Where are you located and how can I reach you?
Our new office is located at:
40 Signal Road, Suite A
Stamford, CT 06902
Here is our updated contact information:
Source: Workingmother.com (October 2020) SHOOK Research considered women advisors with children living at home under 21 years old. Ranking algorithm is based on qualitative measures derived from telephone and in- person interviews and surveys: service models, investing process, client retention, industry experience, review of compliance records, firm nominations, etc.; and quantitative criteria, such as assets under management and revenue generated for their firms. Investment performance is not a criteria because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC. Neither Forbes nor SHOOK receives compensation from any party, including Morgan Stanley Smith Barney LLC, nor its Financial Advisors or Private Wealth Advisors in exchange for the ranking. For more information see www.SHOOKresearch.com.
Source: Forbes.com (April 2021) Top Women Wealth Advisors ranking was developed by SHOOK Research and is based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC and are not indicative of future performance or representative of any one client’s experience. Neither Forbes nor SHOOK receives compensation from any party, including Morgan Stanley Smith Barney LLC, nor its Financial Advisors or Private Wealth Advisors in exchange for the ranking. For more information, see www.SHOOKresearch.com.
Source: Forbes.com (June 2024) Forbes Best-in-State Wealth Advisors ranking was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC and are not indicative of future performance or representative of any one client’s experience. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors or Private Wealth Advisors pay a fee to Forbes or SHOOK Research in exchange for the ranking. For more information, see www.SHOOKresearch.com.